The Dubai Police, represented by the Essad Card Committee, has launched an online shopping feature on its website, under which cardholders would benefit from its offers and discounts via the Internet. Six companies, so far, have collaborated with Essad in a joint online store to offer discounts on their products posted on Essad website. The card provides around 5,000 offers and privileges for various services to government staff. Essad Card Committee is in progress to increase its online options through cooperating and coordinating with other partners